Wednesday, September 25, 2013

Analyzing and Ad

The two commercials I have chosen to analyze:

http://www.youtube.com/watch?v=aPkyPdubqDs

http://www.youtube.com/watch?v=niHSWYE-PLI


The first ad is from this year and the second ad is from 3 years ago. They are both Nike ads so obviously they are advertising the same product. Since I'm an athlete, when I saw both of these ads they really inspired me. They connect with their audience using rhetorical devices through pathos. They appeal to your emotions. Figuring out how they accomplish this is going to be the tricky part. What I’m going to figure out is how exactly they inspire people. I know it inspires me since I’m an athlete and every athlete has struggles they have to overcome but I don’t know how it appeals to people who don’t play sports, does it even appeal to them at all?

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