Political Advertisements vs. Consumer Advertisements

When I was analyzing Nike advertisements the thing I noticed that occurred in most of them was that they were using pathos to connect to your emotions but in a good way; inspiration and motivation. But so far what I have noticed with political advertisements is that a lot of them attack their opponents instead of saying what they would do for the country. Both types of advertisements use pathos but instead of using it for inspiration and motivation, political advertisements can use it to scare you by saying if you don't vote for a certain candidate then the world is going to blow up. Political advertisements often use Ad hominem and scare tactics while consumer advertisements use more of appeal to authority and your desires.