Thesis: Political advertisements often don’t say why
they should be president but rather attack the other opponent. To figure out
how they go about doing this I analyzed two commercials from the Reagan vs.
Carter era. I looked into logos, ethos, pathos, images being shown, and what is
being said throughout the advertisements.
Body Paragraph:
The campaign I’m going
to focus on is the Reagan vs. Carter era. I watched multiple videos from each
side and have noticed multiple strange things. The first thing I’m going to
analyze is what they discuss in the commercials. In the first commercial I watched
for President Carter stated "Vote for yourself, you don't have to for me,
vote for your own interest." and then at the end it says "vote for
your own well fare by voting democratic." That stands out to me because he
is saying to pretty much do what you want, but reelect him. It is just very
strange and contradictive. This commercial did not accomplish what it should have. It
didn’t state why they were the better candidate, they only talked about why the
other candidate is the worse pick.
Outline:
Paragraph A: Intro
Paragraph B:
Analyzing Audience
1. Article [a]
2. Image [a]
3. Article [b]
Paragraph C: Analyzing Logos
1. Article [a]
2. Image [a]
3. Article [b]
Paragraph D: Analyzing Ethos
1. Article [a]
2. Image [a]
3. Article [b]
Paragraph E:
Analyzing Pathos
1. Article [a]
2. Image [a]
3. Article [b]
Paragraph F:
Analyzing Images/Appearance of Video
1. Article [a]
2. Image [a]
3. Article [b]
Paragraph G:
Analyzing Speaking
1. Article [a]
2. Image [a]
3. Article [b]
Paragraph F: Conclusion
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