This paragraph talks about the sentimental appeal used in the commercial called "failure 3". I feel like I do not describe what I am trying to say well enough. Feel free to give me any suggestions on how to make this paragraph better. Thanks!
Another thing that relates to scare tactics is sentimental appeal. America is known for its patriotism after all it is the land of unalienable rights; life, liberty, and the pursuit of happiness. Therefore, what better way to connect with the citizens of the country than by talking about our involvement in wars. It is obviously a very controversial topic that needs to be handled very delicately. Nobody wants to be going to war, to send off their loved ones without knowing if they’ll return, or to live in the fear of not knowing if we are safe in our own homes. By showing those videos of people running for their lives and gun shots being fired that would make anyone worried about being engaged in a war. Adding this sentimental appeal is exactly what Mondale wanted to accomplish, it makes the audience feel a connection to it by not wanting to end up like those other countries. Mondale does this to soften up the audience before using his next rhetorical trick of the straw man to hook them.
Sentimental appeal is a very effective technique used in advertising, and I think it is important to talk to about in your paper. In general, I would re-word some of your sentences, and you could get a better grasp of the wording by reading this paragraph out loud to yourself. But more specifically you could provide examples of wars that the U.S. has been in, and how these videos may bring back memories or emotions in the viewer. I think your second to last sentence is extremely well written, and it completes the thought that you are making. You do a good job of concluding this paragraph, but you could add a couple sentences of how these war videos made you feel, and how they persuaded you to not vote for Mondale.
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